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::  Customer spotlight:

Effective marketing for the City of Wolverhampton

Wolverhampton City Council
Website content management with Tourist Information Centre integration

Impact Applications has enabled Wolverhampton City Marketing Partnership to publish a comprehensive marketing website to promote the City of Wolverhampton as a place to live, learn, invest, work and visit. The multiple agencies in the partnership and council departments can all update content, generate unlimited sections and pages, and upload images to a gallery for use throughout the site. All without any knowledge of web authoring and with only basic IT skills required.

The website integrates seamlessly with databases at the local Tourist Information Centre to publish and update an events calendar, information about where to eat, and details of local attractions and venues. It is expected to attract 1m visitors a year, and will be used by major public and private sector partners as the definitive source of information about the city.

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